Jon Cook, CEO, Prudential California Realty

At a recent company meeting in the La Costa office of the Prudential California Realty network, Jon Cook, recently appointed CEO and President at Prudential, spoke about a number of issues that relate to buyers and sellers in today’s unique and somewhat difficult market.

One of the hot topics was the $8000 tax credit that is now available through the government’s revitalization plan for the economy.  As Jon indicated, many first time homebuyers have been cut out of the market over the past number of years because of the high cost of homes.  The “Affordability Index”, as it is called, measures what percentage of the populus can buy a home at any one time based on their income and the median cost of homes.  At one point during the run-up in prices, that number had dropped as low as 7%.  That number now runs close to 45%, a dramatic increase worthy of the attention of any potential first time homebuyer.

Jon Cook, who oversees Prudential’s California Realty group, was General Manager and VP at Prudential, and prior to that President of California Title.

“The $8000 buyers tax credit is a wonderful way for everyone to experience home ownership and take advantage of a once in a lifetime government assisted purchase program.”